Expression of Material

Part 2

Designers should not stop thinking even the layout is been approved, good design should complement with good execution. It is not some one else job and never let alone by passing the baton to printer or carpenter or contractor or...

Materials choices should be meticulously choose base on their characteristic in order to bring out the best of the intended design.

Expression of Material
Expression of material refers to the “soul and psychical” of the materials use, may it be paper, digital file, canvas, film, sound effect or constructions materials.
All artists or designers must know their materials well in order to bring out the best of its’.

4example

GD >> A bottle label design with a “chalk pastel illustration” used as a surface visual can be further enhance during printing if it is using a texture paper instead of glossy art paper, get it?

ID >> Even widely use natural bamboo can have a touch of new taste if it is been replaced by glass moulded bamboo, imagine walking into a restaurant full of natural bamboo or glass bamboo is two different kind of feeling.

MMD >> Designers must learn how to appreciate the beauty of movement in order to create good animation. (Not forgetting all others senses as well)


Student: How can we know what are the hidden characteristics of the materials?

Mr. Martin: First you must feel the material by getting close with it, use all your senses. Talk to the person who deal long enough with the material and get to know them like how you know you girl/boy-friend ha! ha!

Do not forget, experience count in dealing with “expression of material”. So you must start learning from those people around you, it is time to pay a visit to the farm instead of kitchen alone. Old Mc Donald is waiting for you there!

Old McDonald have a farm ... E..I...E..I...O

Students: Ha! Ha! Ha!