Expression of Size

Part 4

Expression & Characteristic

Mr. Martin: When, will you consider the "size" of your design works?
Before, during or after the idea been formulated?

4example

How do you feel, when you push an oversize door to enter into a hall or a room?
It’s a feeling of rich or spacious? What is the purpose of the oversize door?

How do you feel when you received a huge Greeting Card?
It is a waste of material or the impact of generosity that you received?

How do you feel when you use a tiny little pen for writing?
It is irritating to write with a small pen or it is the cute feeling in you that matter?

May it be in a size of S, M, L or even XXL

Size is so intimately influencing our judgement of aesthetic and functional value. To a designers and marketer, if brand conscious is what consumers really pay for lets make it to the max.

Look around us, logos are getting dominant proportionately and “bulky” means sexy not to mention the push up “B” in garment industry and things have to be “Ergonomically Bulky” in order to stand out.

We are wearing wrist-clock rather than wrist watches ha! ha!

Yea! Flash your material, flash its’ and scream your logos as loud as you can because people are simply forgetful. They are not to blame because after being heavily bombarded with thousand of signage and adverts each day the immune system or selective attention took over.

Dear, Students
No matter what sizes our decision are when come to final execution always remember
“Expression of Size” is vital points to consider during idea formulation, it is intimately influence by human feeling, functionality, cost of manufacturing and even cultural or legally bound to certain extent.

Even current “Mini Coopers are no longer mini”.