Tuesday, January 20, 2009

Perfect world

Who is perfect?

Nobody

But at least we never stop trying in improving on whatever things we do.
Lecturers are human too so don’t expect too much.

Many people like to focus on others’ mistake it seems like himself is the most perfect dude. Ironically, looking on others’ mistake and only laughing at it is imperfect.

When you laugh at your lecturer mistake, think twice do they laugh at you when you make mistake? No.

Independence is the key to success when come to learning and from there you learn to be inter-dependent by working as a team member to achieve more.

Embrace others, as you will never know how great the power of team works can be.

Those who do not respect others will not get it in return.

Respect yourself, your art-works and sign your design with honour even it is so-so.

Yea, by the way how long you never say thank you Sir/Madam?

ha! ha! Not forgetting your Parent that pays your tuition fees.

The cleaner that cleans your mess after you.

Pat your dog that guarding your house.

Thank You for reading”, Mr. Martin.

Sunday, January 18, 2009

Expression of Size

Part 4

Expression & Characteristic

Mr. Martin: When, will you consider the "size" of your design works?
Before, during or after the idea been formulated?

4example

How do you feel, when you push an oversize door to enter into a hall or a room?
It’s a feeling of rich or spacious? What is the purpose of the oversize door?

How do you feel when you received a huge Greeting Card?
It is a waste of material or the impact of generosity that you received?

How do you feel when you use a tiny little pen for writing?
It is irritating to write with a small pen or it is the cute feeling in you that matter?

May it be in a size of S, M, L or even XXL

Size is so intimately influencing our judgement of aesthetic and functional value. To a designers and marketer, if brand conscious is what consumers really pay for lets make it to the max.

Look around us, logos are getting dominant proportionately and “bulky” means sexy not to mention the push up “B” in garment industry and things have to be “Ergonomically Bulky” in order to stand out.

We are wearing wrist-clock rather than wrist watches ha! ha!

Yea! Flash your material, flash its’ and scream your logos as loud as you can because people are simply forgetful. They are not to blame because after being heavily bombarded with thousand of signage and adverts each day the immune system or selective attention took over.

Dear, Students
No matter what sizes our decision are when come to final execution always remember
“Expression of Size” is vital points to consider during idea formulation, it is intimately influence by human feeling, functionality, cost of manufacturing and even cultural or legally bound to certain extent.

Even current “Mini Coopers are no longer mini”.

Monday, January 12, 2009

Expression of Colour

Expression & Characteristic
Part 3

Expression of Colour

“Don’t use that colour because that is your favourite colour”, Mr. Martin.

“Ops, Ok sir!” student.

Colours are so intimately influencing our designs and ideas, even with colour alone designer can be inspire to have new ideas. It is a course by its’ own in fact. Even medical industry now already starts using colour for curing patient.

Colour may be international couture but yet it is still culturally segmented when come to race & nation. Malaysia is one of the best countries to explore colour usage of colours among multi races, look around us we have Iban, Kadazan, Pinan, Chinese, Malays, Indian, Sikh and etc.

Primary Colour
Decade after decade primary colours never fail to rub into every new logos or old logo usage, can any one please come out with a new palette?

Student: “Sir, why we use colour?”

Mr. Martin: “Wow, that is the best question ask so far!” Ok, mankind are prone to aesthetic value and even natures it selves use colour to communicate, look at poisonous snakes and frogs, theirs colour already warn the predators with a message of don’t touch me! (Colours> yellow and black or red) Look at those signboards with danger or poison messages, its’ always come in yellow & black.

In a nutshell always remember 3 main reasons for colours usage
A) Aesthetics value
B) Communications value (Culture, Message & Psychological)
C) Functional value (What, Why, When, Who, Where, How)

Student: “ Sir, who set the colour trend?”

Mr. Martin:Ok, do your research now, log to

1) http://www.colorassociation.com/
2) http://www.occa.org.uk/home.lasso
3) http://www.iac-colour.co.uk/
4) http://www.aic-colour.org/

Remember, the usage of colours is closely influences by the development of technologies and materials use in the industries. For example the uses of metallic paint also called polychromatic or "metal flake", are not found until the paint industries introduced it (ref. from http://www.protectall.com/artpaints.htm#1980 ), cars lover must read this link ha! ha!.

Designers should be well inform and aware on technologies development that will holistically influence their design outcome in final execution.

Wednesday, January 7, 2009

Expression of Material

Part 2

Designers should not stop thinking even the layout is been approved, good design should complement with good execution. It is not some one else job and never let alone by passing the baton to printer or carpenter or contractor or...

Materials choices should be meticulously choose base on their characteristic in order to bring out the best of the intended design.

Expression of Material
Expression of material refers to the “soul and psychical” of the materials use, may it be paper, digital file, canvas, film, sound effect or constructions materials.
All artists or designers must know their materials well in order to bring out the best of its’.

4example

GD >> A bottle label design with a “chalk pastel illustration” used as a surface visual can be further enhance during printing if it is using a texture paper instead of glossy art paper, get it?

ID >> Even widely use natural bamboo can have a touch of new taste if it is been replaced by glass moulded bamboo, imagine walking into a restaurant full of natural bamboo or glass bamboo is two different kind of feeling.

MMD >> Designers must learn how to appreciate the beauty of movement in order to create good animation. (Not forgetting all others senses as well)


Student: How can we know what are the hidden characteristics of the materials?

Mr. Martin: First you must feel the material by getting close with it, use all your senses. Talk to the person who deal long enough with the material and get to know them like how you know you girl/boy-friend ha! ha!

Do not forget, experience count in dealing with “expression of material”. So you must start learning from those people around you, it is time to pay a visit to the farm instead of kitchen alone. Old Mc Donald is waiting for you there!

Old McDonald have a farm ... E..I...E..I...O

Students: Ha! Ha! Ha!

Tuesday, January 6, 2009

Expression & Characteristic

Part 1

Mr. Martin: What is the similarity between lawyer, doctor, engineer, designer and farmer?

Student: Sir, they are all human... he! he!

Mr Martin: Yes, but... what I would like to share is they are all the same in term of helping others to solve problem and in order to do that they need knowledge and ideas. There is no right or wrong but only how effective the solutions are.

Ok, let us look at the few important elements in executions and ideas forming.

1) Expression of shape
2) Expression of material
3) Expression of colour
4) Expression of size

We are surrounded with elements that have hidden characteristics. Each mentioned elements above would form a better synergy in leveraging our ideas to the best level of design, so know your shape and make good use of it.

Expression of shape
Shapes are intimately shaping our “feeling” during our interaction with the given design.

4example >> Biting a piece of triangle cookies is different from ordinary shape cookies.

How you feel when you encounter organic shapes or geometrical shapes, may its’ be cards, logos or furniture?

We should look into selection of shape as one of our major decision-making during idea forming.

Dear, ID students please fully aware and spend time to discover more on how shape can be your “tone and language” of your ideas expression in interior design.

Even our choice of shape reviews our inner hidden characteristic, so do you think you are in a good shape? Ha! ha!

*Please take note that I am not writing a journal here, so if you need more information on what I have shared please email me, best regards.

Monday, January 5, 2009

Refresh your "8"!

Day 4

Graphic... Visual communication... Commercial Design...

“X” Student: What is GD? After few semesters in college, I still struggling in learning, the worst thing is I still feel that I learn nothing... why?

Mr Martin: Put it this way, we (designers) help our clients to "communicate effectively" with theirs' clients through using “Visual communication platforms” such as TVC, Poster, Banner, Bill board, Prints & etc. In order to do that, we need to have a basic know-how from execution to “Perception Theory”.

“X” students: Wow! That’s sound so deep sir, what should I learn now, I feel that I am not ready yet why???

Mr Martin: Ha! ha! relax...

Ok, the problem is many students fail to link the fundamental principles of design and others GD core subjects together.

These are so commons as many students also fail to form a synergy understanding of Geography, Science, History, Mathematic and Economics together for more holistic understanding.

Subject’s break down taught in colleges or schools should not be view as individual subject, students should form a "hamper" out of it before execute any idea.

By saying these I would like to refresh you guys about the basic 8 principles of design, which are

Unity
Emphasis
Balance
Rhythm
Proportion
Scale
Harmony
Variety

Sunday, January 4, 2009

How to be creative during last minute Sir?

Day 3

Student: Mr Martin... How to be creative... ha?

Mr. Martin: Tell me what is not creative?

Student: Sir, why you always never answer in simple way?

Mr. Martin: Because you always forget that... you also can do the thinking instead of me doing it for you...

Student: eeerrrrrr... so deep lah ha! ha! ha!

Martin: ha! ha! ha!

Getting ideas are the most common problem that even veteran designers still facing, hey what is life without challenge right?

You guys may wonder is there any special formula for fast ideas or at least what are the most common steps designers should consider during emergency situation?

Ok, let me share with you what are the tips for “911” situation went your creative juice really run dry. (Remember only use its’ when you come to the last minute)

1) Combination
2) “Enlarge” or “Reduce”
3) Contrast
4) Super impose


Fantasy is the best game that designer should indulge; in order to visit “Alice & the wonderland” so stay daydreaming and venture deeper.

1) “Combination” is an “Evolution” and lead to new “Solution” in order to bring new “Civilisation”, ok that's all ha! ha!

2) By Enlarge & Reduce >> Imagine what will it's be if you are an ant looking up the gigantic things around you and how about you looking down like Goliath?

If you were shooting around with your macro lense, I bet you will discover miracles visuals that beyond you normal visual.

3) By contrast >> the word itself already self explain so no further explanation needed.
ok! ok! need some refresh, here you are >> contrast by; colour, shape, size, distant & texture.

4) Super imposes >> look around us “big is sexy” ha! ha! Don’t get me wrong, I means big logo on the car, big watches trends and for the rich big house... big this, big that but small... err ops not suppose to review (censor). You guys like current movies because it is so dam “Super Impose with camera and technologies tricks.... is fake but who care as long as it is syok........lo.
With current software, images are easily been manipulated to achieved a desire super impose effect... still remember the big head guys walking around... from TVC?