“Noise”
There are “Noises” from the very beginning of the communication channels.
Sender >>> Encode >>> Receiver >>> Decode
Along the chain of communication the “Noise” that got into the system unintentionally will pollute the intended message before reaching the final understanding stage. It is our task as a designer to do the “Noise management” within the communication context on behalf of our clients.
Sometimes we may be overwhelmed by the clients’ requests or our very own taste bud bite for aesthetic and revolutionary design ideas. This moment of ideas formulation stage is where the contagious killing point rubs in to build a defect on visual communication design.
Not like words, visual articulation is mush more difficult to form narration in order to reach digestible notion. Most of our pre-education were not enough for the said task, thus make many Graphic Designer contribute as technician rather than real designer.
As I observe many art colleges in Malaysia still concentrate on skill fostering, again students are always easily being drawn to beautiful illustration rather than true design education.
Visual communication is trickier platform as pictorial or colour may provoke different understanding to an individual from different race, gender or cultural background.
It is even worst when the true understanding of message is under the mercy of our very own cognitive variables.
So it is always good to understand the root (culture) of one specific target group before choosing the design element.
To code an example from the sharing above, the alphabet “F” may provoke different understanding within one perception, i.e. such as
“ I don’t wan to “F” you!” so what you have in mind now?
* Noise – any interference that may effect or distort the communication message.
Example – “Technical noise” > Refer to the ill printed cast shadow text by the printing machine, thus effect the legibility & readability of reading.
Tuesday, June 30, 2009
Sunday, June 14, 2009
Design with your pulse
No this is not about neurology write up! IT IS about a new paradigm shift that designer should look into.
From sophisticated software and new marketing service, we can now customise our product choices, music, foods, drinks and even our physical appearance (*refer to your cosmetic surgeon menu please).
It started with the empowerment of "Customer" and they are now to be included in our (designers) creation by the business provider (we are there because of the customer in the first place).Manufacturer now provide a platform (web base)to allow customer to custom design their own product.
example like converse >>
http://www.converse.com/#/products/shoes/converseOne/scratch/all
The classic statement of;
“As long as it is Black”, Ford(quoted by founder of Ford car) This statement have long lost into the mist of myth.Today technology have enable variety colours choices of cars and in near future car buyer may even able to mix and match colour online before their car being delivered.
As“tailor made” era is coming back, will today designers become tomorrow craftsmen?
It is only our skill and know-how they needed & our not design? How true is that? What do we need to be good at in near future?
If everybody are their own designer than what are our role then?
No worry, we will survive provided we are open for evolution or else you will meet your own extinction, ha ha... disagree? (Open for further mind exploration, email to me)
Technologies have enabled us to move into niche customisation like our fingerprints’.
Individualism will be our planet next trend and as everybody want to be somebody instead of anybody, designers should rethink their way & approach of designing.
Nerve base design is about how a designers’ should look into the changing pattern of human evolution in term “taste” factors within the boundaries of anthropology.
Living in current “lost world” of heavy confusion and consumerism (materialistic world) we need constant refresh in our knowledge & new skill for better adaptation.
Designers’ should see these phenomenal changes and anticipated it with design that allow space for interaction rather than “as long as it is my idea”.
So it is time to have a paradigm shift, we are moving into consumer nerve base design era, where it is highly connectivity, interactivity and holistic. We may even become the ideas helper in future rather than wholly designers. But yet again we still can have room for our very own “fans” followers or “design collectors” that buy in for our very masterpiece. Sick design for design sick!
From sophisticated software and new marketing service, we can now customise our product choices, music, foods, drinks and even our physical appearance (*refer to your cosmetic surgeon menu please).
It started with the empowerment of "Customer" and they are now to be included in our (designers) creation by the business provider (we are there because of the customer in the first place).Manufacturer now provide a platform (web base)to allow customer to custom design their own product.
example like converse >>
http://www.converse.com/#/products/shoes/converseOne/scratch/all
The classic statement of;
“As long as it is Black”, Ford(quoted by founder of Ford car) This statement have long lost into the mist of myth.Today technology have enable variety colours choices of cars and in near future car buyer may even able to mix and match colour online before their car being delivered.
As“tailor made” era is coming back, will today designers become tomorrow craftsmen?
It is only our skill and know-how they needed & our not design? How true is that? What do we need to be good at in near future?
If everybody are their own designer than what are our role then?
No worry, we will survive provided we are open for evolution or else you will meet your own extinction, ha ha... disagree? (Open for further mind exploration, email to me)
Technologies have enabled us to move into niche customisation like our fingerprints’.
Individualism will be our planet next trend and as everybody want to be somebody instead of anybody, designers should rethink their way & approach of designing.
Nerve base design is about how a designers’ should look into the changing pattern of human evolution in term “taste” factors within the boundaries of anthropology.
Living in current “lost world” of heavy confusion and consumerism (materialistic world) we need constant refresh in our knowledge & new skill for better adaptation.
Designers’ should see these phenomenal changes and anticipated it with design that allow space for interaction rather than “as long as it is my idea”.
So it is time to have a paradigm shift, we are moving into consumer nerve base design era, where it is highly connectivity, interactivity and holistic. We may even become the ideas helper in future rather than wholly designers. But yet again we still can have room for our very own “fans” followers or “design collectors” that buy in for our very masterpiece. Sick design for design sick!
Tuesday, June 2, 2009
Education is “BAD” for you
Wow, such a controversy argument that I am trying to layout here ha ha, if education is what we need only than why so many people are moving backward in term of EQ, Ethical & Surviving skill? Ya! School education is a good platform for us to start with, but in actual fact our learning curve should travel beyond classroom.
I have to confess that my prior educations from school are in fact does not really lead me to a better person but surprisingly my childhood experiences does.
Looking deeper into the quoted “silent” experiential educational childhood of mine its’ really a case study that how far those experiences form my subconscious and stereotyped me.
The DIY – lantern
At the age of 8, I have made my very first own lantern, the whole process including from budgeting, materials sourcing, risk handling (I may cut myself ha ha), designing and finally success (Bravo), yet it is not long that my lantern spoil & burn out of accident, with this also enable me to learn emotional handling (failure).
What do today kids need to do is just ask and select their lantern, if there is any problem later just change the battery or buy another one (money is the best solution).
Some kids at age of 8 nowadays even still with pampers (reflection of “Pamperism” era, ha ha)
So base on this quoted example, we can see clearly how kids nowadays evolve into retarded capitalist civilisation. And over here I would recommend you guys to seek actual real life experiential lesson as much as possible.
Stay cool during your internship babe! It is not others fail to teach you but simply you fail to learn from it.
Where can you get the mentioned experiential lesson?
Ha ha again another typical passive (heavy ass) thought of yours’ (brain) hang (like processor overload) again, think harder (reboot)!
It is everywhere dear! Even rethink on how you should rearrange or re think on your
day-to-day problem solution method?
Does this sound too Zen?
Nope, it is a matter on how much you utilise your analytical and creative brain in working habit in solving day-to-day problem.
We are habitual creature and our comfort zones are automatically built within minute and no-brainer task is always the welcome choice. Life is so monotonous with monotonous thinking pattern. So stay alert and start use “Re”-ism – Recycle, Re-think, Re-do, Recall, Retrospect and RESPECT.
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