
Monday, September 14, 2009
Monday, August 10, 2009
“Catastrophe in design evolution
Have you ever encountered the most poorly designed or manufactured product, interior, or print?
What qualifies as the worst design of the year or even the millennium, if there is such a thing?
I believe the worst designs are those that sacrifice safety and durability for the sake of profit.
Look around us, and you'll find numerous products that don't meet safety standards or prioritize environmental friendliness.
Are we to blame for our ignorance, or are we simply trapped in a cycle of accepting mediocre living standards? There's an attitude that everything is safe until someone gets hurt—we shouldn't need heroism to make safe choices.
Rushing to adopt new materials without proof of their safety is risky. This applies to newly invented products or gadgets that may pose hazards, worsened by poor quality control practices.
Many packaging materials in use today are toxic and fail to meet safety standards. Our actions may harm future generations, including ourselves.
Authorities should enforce stricter safety regulations. For now, it's our responsibility to choose wisely when using any product.
Consider that certain chair designs may cause back pain in the long run. Some food packaging materials could lead to illness over time. Radiation or wave pollution from computers and cell phones can harm us. Printing inks used in packaging may contain carcinogens. Certain food colorings are known to be cancerous, and the list goes on...
We're all aware of these risks, aren't we?
But who cares? It seems like another instance of premature and negligent lifestyle choices affecting both you and me.
Prioritize your health and maintain it; we have a long journey ahead of us. Our well-being is ultimately our own responsibility. Take care.
Thursday, May 7, 2009
Surface Design

The contextual values of the surface design are so intimately hidden that only well-experienced designers are able to interpret it thoroughly for more effective visual communication.
As for junior designer or students, you are encouraged to begin your design concept together with the final execution context (production & materials choices) in mind at the very beginning stage.
“In every block of marble I see a statue as plain as though it stood before me, shaped and perfect in attitude and action. I have only to hew away the rough walls that imprison the lovely apparition to reveal it to the other eyes as mine see it.”
Michelangelo
So do you see your “Design” hidden within the material or the expression of material hidden within your design?
No matters from which discipline you are into the fundamentals are always the same.
Here are some tips for you to start with
6 Ways of using surface
1) Tactile Texture
Tactile textures do trigger our visual perception toward the materials characteristic. May it be rough, smooth or velvet ... every single texture is trying to convey their message and making their standing point like human personality. Stop staying at the generic materials zone and let be more inventive, create one if necessary.
2) Overlapping
The beauties of overlapping transparent layers are the opportunities of looking through the surface rather than concealed wall, as the cross over textures and colour through translucent layers will create new visual impact. Make good use of soft and hard visual effect from the translucent value.
3) Embedded
Surface can be use together with others foreign textures to increase theirs’ visual contrast and be bold in exploring possibilities of visual excitement.
Embedded alien substances into surface or materials give a hidden visual value and thus project more impact full fresh new look.
Play with your materials but not your food!
Look at how designers’ combine steel and cement on wall surface or textile with paper in card design
4) Opening
Opening should be view as another gateway to another space. It is the marking of liberation into segmented frontier. Use die-cuts, windows, holes, doors or any opening for an “eye opening design”. Withdraw the possibilities from these opening and travel into another side of the hidden wall or pages to invite in the light or visual.
5) Emboss
Emboss or extrude can be view as the extension of inner expression that trying to shout aloud, in prints’ it is always regards as the quality statement. If apply on furniture or wall surface, it can represent the mute language of design.
If the seal mark makes the statement louder, let make it to the “wow” impact.
6) Deboss or engraving
Deboss carry similar value like Emboss effect but it is regard as more medieval era taste compare to the moulding machinery outlook of emboss. Engraving execution is cool to convey exclusiveness or commitment statement.
Talking about commitment, have you ever carve you name on tree? Stop doing that ok. Ha ha.
I believe with the shared knowledge it is time for you guys to look into the materials and set free your design.
Best Regards
Sunday, April 19, 2009
How to know your box and thinking out of it?

What is your box?
Your education background, culture, cognitive, TV, computer, hobbies and people you believe including yourself.
As current problem solving trends moving towards scientific approach where data finding is the key DNA for all solution methodologies. We tend to be overwhelmed with this illusionary fatal lies in solving uncertainty by using data and research.
Thinking back when I was involved in the research (qualitative) project, I am so sceptical to believe with the small sampling size (20 to 30 people to represented the 5,000 to 10,000 potential customers, 0.004%!) that the research company proposed would be able to yielded enough justification for measuring the uncertain market.
Even with a greater sampling size it is also not possible to measure because the diluted effect will occur (in fact I also do not know what is the best sampling size neither do the research company expert). Human being are simply too complex to be measure and predicted that why in many religious teaching or sacred myth reminds us not to guarantee each other thought ha! Ha! (By the way the research bill cost a bomb for those uncertain measurement data)
How could we believe in using data finding alone would able to predict & anticipate human being next move? Do you believe that? What say you?
This entire data finding may be the culprit that put us into the box and set us apart from generating new idea in problem solving. Like the famous quote “ we can’t solve the problem within the logic itself”, Albert Einstein.
Ironically our fear prompts us to tackle uncertainty by peeping into future through crystal ball by using complex mathematical sciences. If this is the best way why we still have so much catastrophes stock market crashes, new products failure and new forms of pollutions?
Our dependence on automatism trend have made us lazy enough not to use our thinking head, look around us, many people just literally just accept new claim by data justification and trust what they read from internet search. The chain reactions from email are easily trigger and spread without filter by our own institution and common sense.
Student: Sir, if research findings data are not to be trusted, then what else we have to believe in?
Mr Martin: Data finding are viable for certain measurement but we must remember to use holistic problem solving approach, that means we must not forget others hidden elements within the problem itself. The project will fail drastically if we answer to the wrong problem.
When we introducing a new design for mass consumptions please do not rely on current trends finding for evolutional approach but it fact we can also looking into revolutionary approach so that we are able to “think out of the box”.
Student: Sir, do that means we learn the rule of design in order to bend it or forget about it?
Mr Martin: Yes.... and NO...
Drawing a boundary of platform with what we already know is a limitation for exploration and creativity, yet it is also putting ourselves into a box within our existing box (cognitive). So don’t design thing that we already know. Always hunger for the “WOW” impact in our design. Remember that this claim does not applicable in all problem solving its’ rely on the effectiveness of the solution.
Good designs are time and civilization bounds, these means the latest design are meant to be obsolete when new technologies and new social value over take it.
We must explore for new finding beyond empirical theories and values thus we are able to make good contribution in design. Some even claim that we are simply copycats that mimic from our natures; to me nature is the best inspiration as nature itself is the best design. So learn from nature, shut your box (computer) and get closer with nature. Yahoo! Picnic and camping time ha! ha!
We are into the type “R” movement where Retro & Recycle will make us more aware on our being and purpose of existing; it is time now for us to do ourselves a favour by practising “Self-Reflections”.
So who are you?
Do not forget to thank your parents and practise loving kindness to all beings.
Thank You, Love Mr. Martin
Sunday, March 29, 2009
How much can you see and think?

b) 3 to 4
c) More than 4
Yours’ ability to see the total amount of contextual components lies within the given visual will define how much you really grasp on your graphic design learning from your study.
As a graphic design student it is important to understand the perception theories before embark into designing. Please don’t do thing “art for art sick” because when talking to public, we are also bound to integrity & social responsibility value.
The “messages” (which is our design works) created by us, always contain “Noise” or communication gap that will provoke misunderstanding if we are not good enough to articulate the notion.
Lousy works will intentionally & selfishly provoke discomfort on others by hoping its’ action will yield attention (another cultural terrorist action) and only too late to learn that his or her work fail miserably when public fail to see its’ narration.
If given a choice, why can’t we just ask & talk nicely? To me, reviewing own-self sad upbringing through low respect you portray for others religion and culture are only another self-insult damage and low intelligence (idiot) action.
Ok, back to my sharing segment, if you can see more than 4 contextual elements or even see the total 7 hidden perceptions elements quoted here, you are on the right path.

Element 1- referring to the intended message (number 30 with embedded figure face), Any visual created are always meant for articulating idea, it is important to know the perception theories. Typography should be view as sender voice of tone and styles.
Element 2 – The visual navigation path. (It is how we absorb and our reading flow or pattern).
Element 3 – The “Ying & Yang” manipulation of 2D contrast that hold an intrinsic value for space, print & message.
Element 4 & 6 – Element 4 here is referring to the whole number of 30 and element 6 is the frame. Composition within whole visual (within the given box) is evaluated base on the compare & contrast by imaginative balance pivot. Any use or unused space must be meticulously planed.
Element 5 – The visual texture, many Graphic student or even some senior designer still weak in adopting and manipulate visual and tactile textures as their ingredient for good design.
Element 7 – Referring to the surface (mainly paper), choices of paper selected hold an intrinsic tactile texture value and it is always vital to give good recommendation to your customer on what finishing to be executed on, of course do not forget to go green if possible.
Hopefully with the share brief here, I can help a bit on your understanding or promote you to do some reflection on Graphic Design knowledge, Happy Learning.
The mentioned 7 elements here can be further explain, to know more just drop me an email. Take care, from Mr. Martin Yong.
Monday, March 9, 2009
“Design me a chair.”
Or
Lecturer: “Design me something, that I can sit on it.”
Both requests direct students to design a new piece of furniture (chair) but the way it is being articulated will define different outcome where one will set theirs' minds free or vice versa.
What if your lecturers’ choose to request in the former way?
Will you able jump out of the box?
It is the students or lecturers duties?
Asking this question just like asking the chickens or eggs first?
Note to the lecturers; please be cautious, when dealing with young and untrained mind.
Note to the students; please be alert not to fall into the box of given problem itself.
Student: “Mr. Martin, What to do then?
Mr Martin: “Here is your answer... first find out the key issue of the problem, remember the problem or new need in "Surface" may not always the actual main problem.
" Communication do consist illusion & bias."
It is amazing to know that many people wasted lots of time and resources in answering the wrong problems.
How could that be? Yes, we jump into conclusion by not looking clearly on the main issue of the problem, because we want to be fast, sharp and effective.
“Experiences” do lies, yes clinging to our past experiences and addressing all problems from there is a very dangerous move.
Look around us; many people do the same thing over and over again by expecting the different result. It is only too late to find out, we are on the losing side.
Going back to the quoted example above, how should we define the issue?
1) Listening is a way of gathering information not decision.
2) Always practice counter argument within yourself on the issue you tackle. Why there is a need on the first place? What is the root of the issue?
3) Use 5W1H
4) Use the “Depth, Width & Holistic” approaches.
5) Remember an “Answer” not necessary has to direct to the given question.
6) Tell a good story (Concept), if your life is like a movies and you are the actor, how would you like it to be? Give a story to your design (the soul of design) we all love stories.
As there is no right or wrong in design, it is a matter of how effective the design in answering or tackling the issue. Always embrace your design with care and be passion, there are always room for improvement. And it is “O.K” to make mistake even the best Design can be wrong in future, all things just impermanent.
Evolve your thought so do the way you solve problem.
Any questions are welcome regarding the quoted tips above.
email to me if you want.
Best Regards,
Martin Yong
Tuesday, March 3, 2009
What type of Intelligence do you have?
Referring to the Pedagogy theories (pedagogy is an art & science of educating),
There are still some gaps needs to fill in by the “Students” themselves and we (lecturers, are bound by the limitation of environmental factors) cannot do it all.
It is “obscene” to see incompetent lecturer being employ with the notion of filling the job and the “wages” given never an attractive “$” to attract good lecturers. (In fact it is sometime like insulting “Teaching Professional” by the salary given)
Before going further for today discussion, please visit the link below or simply read through the 9 mentioned intelligences.
http://skyview.vansd.org/lschmidt/Projects/The%20Nine%20Types%20of%20Intelligence.htm
The Nine Types of Intelligence
By Howard Gardner
1. Naturalist Intelligence (“Nature Smart”)
Designates the human ability to discriminate among living things (plants, animals) as well as sensitivity to other features of the natural world (clouds, rock configurations). This ability was clearly of value in our evolutionary past as hunters, gatherers, and farmers; it continues to be central in such roles as botanist or chef. It is also speculated that much of our consumer society exploits the naturalist intelligences, which can be mobilized in the discrimination among cars, sneakers, kinds of makeup, and the like.
2. Musical Intelligence (“Musical Smart”)
Musical intelligence is the capacity to discern pitch, rhythm, timbre, and tone. This intelligence enables us to recognize, create, reproduce, and reflect on music, as demonstrated by composers, conductors, musicians, vocalist, and sensitive listeners. Interestingly, there is often an affective connection between music and the emotions; and mathematical and musical intelligences may share common thinking processes. Young adults with this kind of intelligence are usually singing or drumming to themselves. They are usually quite aware of sounds others may miss.
3. Logical-Mathematical Intelligence (Number/Reasoning Smart)
Logical-mathematical intelligence is the ability to calculate, quantify, consider propositions and hypotheses, and carry out complete mathematical operations. It enables us to perceive relationships and connections and to use abstract, symbolic thought; sequential reasoning skills; and inductive and deductive thinking patterns. Logical intelligence is usually well developed in mathematicians, scientists, and detectives. Young adults with lots of logical intelligence are interested in patterns, categories, and relationships. They are drawn to arithmetic problems, strategy games and experiments.
4. Existential Intelligence
Sensitivity and capacity to tackle deep questions about human existence, such as the meaning of life, why do we die, and how did we get here.
5. Interpersonal Intelligence (People Smart”)
Interpersonal intelligence is the ability to understand and interact effectively with others. It involves effective verbal and nonverbal communication, the ability to note distinctions among others, sensitivity to the moods and temperaments of others, and the ability to entertain multiple perspectives. Teachers, social workers, actors, and politicians all exhibit interpersonal intelligence. Young adults with this kind of intelligence are leaders among their peers, are good at communicating, and seem to understand others’ feelings and motives.
6. Bodily-Kinesthetic Intelligence (“Body Smart”)
Bodily kinesthetic intelligence is the capacity to manipulate objects and use a variety of physical skills. This intelligence also involves a sense of timing and the perfection of skills through mind–body union. Athletes, dancers, surgeons, and craftspeople exhibit well-developed bodily kinesthetic intelligence.
7. Linguistic Intelligence (Word Smart)
Linguistic intelligence is the ability to think in words and to use language to express and appreciate complex meanings. Linguistic intelligence allows us to understand the order and meaning of words and to apply meta-linguistic skills to reflect on our use of language. Linguistic intelligence is the most widely shared human competence and is evident in poets, novelists, journalists, and effective public speakers. Young adults with this kind of intelligence enjoy writing, reading, telling stories or doing crossword puzzles.
8. Intra-personal Intelligence (Self Smart”)
Intra-personal intelligence is the capacity to understand oneself and one’s thoughts and feelings, and to use such knowledge in planning and direction one’s life. Intra-personal intelligence involves not only an appreciation of the self, but also of the human condition. It is evident in psychologist, spiritual leaders, and philosophers. These young adults may be shy. They are very aware of their own feelings and are self-motivated.
9. Spatial Intelligence (“Picture Smart”)
Spatial intelligence is the ability to think in three dimensions. Core capacities include mental imagery, spatial reasoning, image manipulation, graphic and artistic skills, and an active imagination. Sailors, pilots, sculptors, painters, and architects all exhibit spatial intelligence. Young adults with this kind of intelligence may be fascinated with mazes or jigsaw puzzles, or spend free time drawing or daydreaming.
OK, which segment do you think you belong to in order to become a good designer?
Ha! Ha! In facts we need them all. Most people claim designers work on “Right” side of brain but in fact we need both side of our brain to do the thinking and analysis.
Ya! talking about RIGHT side of the brain, we (designers’) always been regards as “outrages” tribe, simply because we are right, ha ha.
So don’t frame yourself into a “Box”, within all the mentioned intelligence, just be yourself and spend some time cultivating more. No body is perfect, including me, that's why I keep learning with open heart and mind.
To be continue...
Sunday, February 22, 2009
Thinking Skill
How to think?
Ironically people regards thinking is natural born skill and there is no need of knowing how to think. This is dreadfully wrong, as we are moving toward knowledge & technology transfer era where most information past on should be review for further development. Do not believe or accept blindly from the materials you read)
What should you have as a student?
Students should have higher thinking order such as analysis, evaluation and synthesis. Thus students must have enough knowledge and comprehension on the subject taught and by doing more assignments will be the best ways to consolidate the whole learning process.
Common mistake in grading design works.
Juggling between fostering technical skill and teaching design theories within a limited time frame is a killing task to many lecturers. Students should learn to master their technical skill as well as problem solving skill. But it seems everybody like pretty picture that tells little story compare to lousy execution that have great concept.
Some students even believe colleges that train better drawing skill students is the best colleges.... err no comment on this matter if you want to be train as an Illustrator, but if your aim is to be designer think aloud.
What we need to emphasize?
Students are require to have enough soft ware applications skill before able to do a good work and ironically marks are always given higher to visually better execution works compare to good conceptual works.
Not many students have both side of the coin. What to do... take time to develop both your technical skill as well as thinking skill ... la ha ha.
Analytical thinking
From my teaching experience, analytical thinking ability among students are the key missing link that it is now at alarming stage therefore I strongly recommend lecturers to encourage students to do more assignments that allow them to exercise more on logical comparison & assignment should care fully structures for holistic learning.
Creative Thinking
Regards as ability to generate “NEW” breed of answer in problem solution process by the most effective way. It is measure by authentic, aesthetic and effectiveness of answering the problem. >> Create Active
From “Cognition” to “Meta-cognition” it is only “YOU” that can make the difference, yes I mean you
Tuesday, January 20, 2009
Perfect world
Nobody
But at least we never stop trying in improving on whatever things we do.
Lecturers are human too so don’t expect too much.
Many people like to focus on others’ mistake it seems like himself is the most perfect dude. Ironically, looking on others’ mistake and only laughing at it is imperfect.
When you laugh at your lecturer mistake, think twice do they laugh at you when you make mistake? No.
Independence is the key to success when come to learning and from there you learn to be inter-dependent by working as a team member to achieve more.
Embrace others, as you will never know how great the power of team works can be.
Those who do not respect others will not get it in return.
Respect yourself, your art-works and sign your design with honour even it is so-so.
Yea, by the way how long you never say thank you Sir/Madam?
ha! ha! Not forgetting your Parent that pays your tuition fees.
The cleaner that cleans your mess after you.
Pat your dog that guarding your house.
“Thank You for reading”, Mr. Martin.
Sunday, January 18, 2009
Expression of Size
Expression & Characteristic
Mr. Martin: When, will you consider the "size" of your design works?
Before, during or after the idea been formulated?
4example
How do you feel, when you push an oversize door to enter into a hall or a room?
It’s a feeling of rich or spacious? What is the purpose of the oversize door?
How do you feel when you received a huge Greeting Card?
It is a waste of material or the impact of generosity that you received?
How do you feel when you use a tiny little pen for writing?
It is irritating to write with a small pen or it is the cute feeling in you that matter?
May it be in a size of S, M, L or even XXL
Size is so intimately influencing our judgement of aesthetic and functional value. To a designers and marketer, if brand conscious is what consumers really pay for lets make it to the max.
Look around us, logos are getting dominant proportionately and “bulky” means sexy not to mention the push up “B” in garment industry and things have to be “Ergonomically Bulky” in order to stand out.
We are wearing wrist-clock rather than wrist watches ha! ha!
Yea! Flash your material, flash its’ and scream your logos as loud as you can because people are simply forgetful. They are not to blame because after being heavily bombarded with thousand of signage and adverts each day the immune system or selective attention took over.
Dear, Students
No matter what sizes our decision are when come to final execution always remember
“Expression of Size” is vital points to consider during idea formulation, it is intimately influence by human feeling, functionality, cost of manufacturing and even cultural or legally bound to certain extent.
Even current “Mini Coopers are no longer mini”.
Monday, January 12, 2009
Expression of Colour
Part 3
Expression of Colour
“Don’t use that colour because that is your favourite colour”, Mr. Martin.
“Ops, Ok sir!” student.
Colours are so intimately influencing our designs and ideas, even with colour alone designer can be inspire to have new ideas. It is a course by its’ own in fact. Even medical industry now already starts using colour for curing patient.
Colour may be international couture but yet it is still culturally segmented when come to race & nation. Malaysia is one of the best countries to explore colour usage of colours among multi races, look around us we have Iban, Kadazan, Pinan, Chinese, Malays, Indian, Sikh and etc.
Primary Colour
Decade after decade primary colours never fail to rub into every new logos or old logo usage, can any one please come out with a new palette?
Student: “Sir, why we use colour?”
Mr. Martin: “Wow, that is the best question ask so far!” Ok, mankind are prone to aesthetic value and even natures it selves use colour to communicate, look at poisonous snakes and frogs, theirs colour already warn the predators with a message of don’t touch me! (Colours> yellow and black or red) Look at those signboards with danger or poison messages, its’ always come in yellow & black.
In a nutshell always remember 3 main reasons for colours usage
A) Aesthetics value
B) Communications value (Culture, Message & Psychological)
C) Functional value (What, Why, When, Who, Where, How)
Student: “ Sir, who set the colour trend?”
Mr. Martin: “ Ok, do your research now, log to
1) http://www.colorassociation.com/
2) http://www.occa.org.uk/home.lasso
3) http://www.iac-colour.co.uk/
4) http://www.aic-colour.org/
Remember, the usage of colours is closely influences by the development of technologies and materials use in the industries. For example the uses of metallic paint also called polychromatic or "metal flake", are not found until the paint industries introduced it (ref. from http://www.protectall.com/artpaints.htm#1980 ), cars lover must read this link ha! ha!.
Designers should be well inform and aware on technologies development that will holistically influence their design outcome in final execution.
Wednesday, January 7, 2009
Expression of Material
Designers should not stop thinking even the layout is been approved, good design should complement with good execution. It is not some one else job and never let alone by passing the baton to printer or carpenter or contractor or...
Materials choices should be meticulously choose base on their characteristic in order to bring out the best of the intended design.
Expression of Material
Expression of material refers to the “soul and psychical” of the materials use, may it be paper, digital file, canvas, film, sound effect or constructions materials.
All artists or designers must know their materials well in order to bring out the best of its’.
4example
GD >> A bottle label design with a “chalk pastel illustration” used as a surface visual can be further enhance during printing if it is using a texture paper instead of glossy art paper, get it?
ID >> Even widely use natural bamboo can have a touch of new taste if it is been replaced by glass moulded bamboo, imagine walking into a restaurant full of natural bamboo or glass bamboo is two different kind of feeling.
MMD >> Designers must learn how to appreciate the beauty of movement in order to create good animation. (Not forgetting all others senses as well)
Student: How can we know what are the hidden characteristics of the materials?
Mr. Martin: First you must feel the material by getting close with it, use all your senses. Talk to the person who deal long enough with the material and get to know them like how you know you girl/boy-friend ha! ha!
Do not forget, experience count in dealing with “expression of material”. So you must start learning from those people around you, it is time to pay a visit to the farm instead of kitchen alone. Old Mc Donald is waiting for you there!
Old McDonald have a farm ... E..I...E..I...O
Students: Ha! Ha! Ha!
Tuesday, January 6, 2009
Expression & Characteristic
Mr. Martin: What is the similarity between lawyer, doctor, engineer, designer and farmer?
Student: Sir, they are all human... he! he!
Mr Martin: Yes, but... what I would like to share is they are all the same in term of helping others to solve problem and in order to do that they need knowledge and ideas. There is no right or wrong but only how effective the solutions are.
Ok, let us look at the few important elements in executions and ideas forming.
1) Expression of shape
2) Expression of material
3) Expression of colour
4) Expression of size
We are surrounded with elements that have hidden characteristics. Each mentioned elements above would form a better synergy in leveraging our ideas to the best level of design, so know your shape and make good use of it.
Expression of shape
Shapes are intimately shaping our “feeling” during our interaction with the given design.
4example >> Biting a piece of triangle cookies is different from ordinary shape cookies.
How you feel when you encounter organic shapes or geometrical shapes, may its’ be cards, logos or furniture?
We should look into selection of shape as one of our major decision-making during idea forming.
Dear, ID students please fully aware and spend time to discover more on how shape can be your “tone and language” of your ideas expression in interior design.
Even our choice of shape reviews our inner hidden characteristic, so do you think you are in a good shape? Ha! ha!
*Please take note that I am not writing a journal here, so if you need more information on what I have shared please email me, best regards.
Monday, January 5, 2009
Refresh your "8"!
Graphic... Visual communication... Commercial Design...
“X” Student: What is GD? After few semesters in college, I still struggling in learning, the worst thing is I still feel that I learn nothing... why?
Mr Martin: Put it this way, we (designers) help our clients to "communicate effectively" with theirs' clients through using “Visual communication platforms” such as TVC, Poster, Banner, Bill board, Prints & etc. In order to do that, we need to have a basic know-how from execution to “Perception Theory”.
“X” students: Wow! That’s sound so deep sir, what should I learn now, I feel that I am not ready yet why???
Mr Martin: Ha! ha! relax...
Ok, the problem is many students fail to link the fundamental principles of design and others GD core subjects together.
These are so commons as many students also fail to form a synergy understanding of Geography, Science, History, Mathematic and Economics together for more holistic understanding.
Subject’s break down taught in colleges or schools should not be view as individual subject, students should form a "hamper" out of it before execute any idea.
By saying these I would like to refresh you guys about the basic 8 principles of design, which are
Unity
Emphasis
Balance
Rhythm
Proportion
Scale
Harmony
Variety
Sunday, January 4, 2009
How to be creative during last minute Sir?
Student: Mr Martin... How to be creative... ha?
Mr. Martin: Tell me what is not creative?
Student: Sir, why you always never answer in simple way?
Mr. Martin: Because you always forget that... you also can do the thinking instead of me doing it for you...
Student: eeerrrrrr... so deep lah ha! ha! ha!
Martin: ha! ha! ha!
Getting ideas are the most common problem that even veteran designers still facing, hey what is life without challenge right?
You guys may wonder is there any special formula for fast ideas or at least what are the most common steps designers should consider during emergency situation?
Ok, let me share with you what are the tips for “911” situation went your creative juice really run dry. (Remember only use its’ when you come to the last minute)
1) Combination
2) “Enlarge” or “Reduce”
3) Contrast
4) Super impose
Fantasy is the best game that designer should indulge; in order to visit “Alice & the wonderland” so stay daydreaming and venture deeper.
1) “Combination” is an “Evolution” and lead to new “Solution” in order to bring new “Civilisation”, ok that's all ha! ha!
2) By Enlarge & Reduce >> Imagine what will it's be if you are an ant looking up the gigantic things around you and how about you looking down like Goliath?
If you were shooting around with your macro lense, I bet you will discover miracles visuals that beyond you normal visual.
3) By contrast >> the word itself already self explain so no further explanation needed.
ok! ok! need some refresh, here you are >> contrast by; colour, shape, size, distant & texture.
4) Super imposes >> look around us “big is sexy” ha! ha! Don’t get me wrong, I means big logo on the car, big watches trends and for the rich big house... big this, big that but small... err ops not suppose to review (censor). You guys like current movies because it is so dam “Super Impose with camera and technologies tricks.... is fake but who care as long as it is syok........lo.
With current software, images are easily been manipulated to achieved a desire super impose effect... still remember the big head guys walking around... from TVC?
Friday, December 26, 2008
The journey continue
Wow, no need to wear my school uniform gees, tads cooool!
Yea, your first impression in college is about “freedom” but soon enough you will miss the uniform ha... ha... to some only... I guest.
The slipper invaders, don’t know why ... after the Japps gone, they left behind the hidden culture of Japps Slipper, now I see the second slippers gangs movement like new couture in many colleges and universities ... hey don’t you guys know how to respect your profession (students also a profession).
Dress well in order to learn well.
Coming back to “What should we learn in Design College?”
1) Learn how to ask question
Asking question is our natural ability as it is human basic instinct. But soceity label wrongly that those who ask question ask not so well informed or educated.
The problems in Malaysians’ students are they are not well encourage or motivated to ask questions.
“It is not wrong for not knowing all matter.”
2) Learn how to learn
Yes... I really mean it, many kids been chuck into schools and expect them know how to learn.
It is not the parents concern because, it is the teacher job to teach.
Do we really know how to learn?
Ones’ can argue that they learn how to read and write isn’t that learning how to learn?
Yes, but that is only preparing them with tools of learning not the techniques.
Yea, the missing link.
Do some searching and reading now from books, journals & articles on webs about how to learn I bet you will find some good stuff out there. Good luck (Hey! don’t aspect me to do it for you ok. DIY ha... ha... ;)
3) Learn to voice out your idea
It is the toughest thing to do as many lecturers out there still cling to the “I am the Boss and I am always right attitudes”. You really need guts to fight back.
Your concern on marks will only gather nice “Typo” printed on your transcript rather than real learning value. So make your choice >> the mark or your idea.
Thursday, December 25, 2008
What to learn in Graphic Design College
Leaving the stereotyping chair behind and walking into the new playground where “Fantasy” is the game and “Ego” is the spirit. As you enter into the design college door, I greet you...
“ Welcome to the design school!”
Sigh! I am not ready yet......... I use to follow what my teachers commands and now here... I get more questions in return from my question, Mr Martin thanks.
“ My ex-students.”
Yes!......... but........... eerrrrr.......ok, I will change the layout. Yes sir!
“Not my ex-students”
After 12 years in teaching design, I found out many students still cling to their “stereotyping world system”. They are not to be blame as some system still practice “plastic moulding” in teaching. Too much of plastic is no good to our environment ha... ha...
What should we learn in Design College?
1) Learn to ask question
2) Learn, how to learn
3) Learn how to “Fight” back, ha ha.. I mean voice out your ideas.
Sound basic yea! But surprisingly not many students love to ask question because theirs’ egos’ kicking in each time the intention arise, it is better to ask friends later.
“Kids are not suppose to ask question!” yes another typical Asian culture.
Walking into lecture hall and start smashing people heads with 100tons hammer of new design cultures is beyond words. Some lecturers even believe students need some “Born Talent” in them in order to be excel, how could they?
If you don’t believe in your students, who will?
“Belief” is a magic word that lecturers should have before walking into any lecture hall.
I am always right attitude are the most common profound attitude among many leaders including lecturers.
“Boss you are not always right!” nothing wrong to accept people ideas. Stubborn are only meant to be obsolete.
We evolve that’s why me are not monkey today ha.. ha... unless you are running a monkey business.
Dear, colleagues please put down you weapon and lets meditate ha.. ha... yes I am serious. Why serious can’t be happy or funny? Oh no, you still stay in the BOX...
Cracking their head to release them from the past stereotyping system is a great challenge went come to train new breed of designers, not forgetting by the minute I share my thought of idea, it is already a history in future. Our knowledge do have expire date also (check the date before consume... ha ha).
To educators I advice them not to mould their students and to students I advice them learn to follow then learn not to later.
Too be continue ........
