Wednesday, September 9, 2009

Post card design






















Post Card rationale
Concept
FRONT
3-difference elements to represent Communication;
1) SMS – HP screen
2) Message in the bottle
3) Chat
User can customize their design by the given template in the front design before posting, thus each card have their own identity and space for creativity juice to flow. This also indirectly reflect the Creative college mission as well.

BACK
Represented by simplified 2 = To and cartoon snail to reflect the snail mail in this email era.

Being bombarded by electronic environment, we sometimes tend to have more “Feel” on the physical Post card compare to electronic image card.

Which one is better choice to express our feeling personally?

Hand written letter or email? (Nothing can replace the fountain pen relationship with paper)

Printing instructions
Paper – Matt art card 250gms
To achieve the “Gold dust” paper effect, the papers are pre-print with pearl layer (1 side) before going for the spot colour printing.

I suggest spot colour because I dislike the “fabricated” colour achieved by offset, the CMYK dots never seem sexy to me.

Age – This design is 2 years old (2007)






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